Blog

Notes from behind the tracker

Plain-language writing on CPA tracking, fraud detection, and how Fatexia is built.

LatestJuly 10, 2026·1 min read

Why your payout should never come from the postback

An advertiser postback tells you a conversion happened. It should never get to tell you what it was worth. Here's why that distinction matters.

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July 16, 2026·1 min read

Datacenter traffic is the easy fraud problem. Here's the hard one.

Blocking AWS and DigitalOcean IPs is nearly free. The traffic that actually costs networks money looks like a real residential visitor — because in a sense, it is.

July 22, 2026·1 min read

Why we're building one network instead of a platform for many

White-label CPA platforms optimize for serving many networks adequately. We'd rather serve one network well.